Umami

Simple, privacy-focused open-source alternative to Google Analytics.

• Official Website: umami.is
• Category: Analytics & Privacy
• Type: Open Source Analytics Platform

Overview

Umami is a privacy-focused open-source analytics platform designed as an accessible alternative to Google Analytics. It collects only essential non-personal metrics, does not track visitors across websites, and operates without cookies.

It features a beautiful, clean single-page dashboard where you can view real-time visitors, referrers, custom events, and page views.

Key Highlights & Features

• Cookie-Free Analytics: Zero personal tracking or invasive fingerprinting.
• Custom Event Tracking: Track button clicks, form submissions, and downloads.
• Fast & Lightweight: Extremely small tracking script (< 2 KB).
• Hosted or Self-Hosted: Use Umami Cloud or deploy the open-source version on your own infrastructure.

How It Works with Static Websites

Include the Umami tracking script in your HTML <head>:

<script defer src="https://cloud.umami.is/script.js"
        data-website-id="YOUR-WEBSITE-UUID"></script>

Track custom events on buttons or links:

<button data-umami-event="Signup Button Click">Sign Up</button>

When to Use It

• Developers seeking an intuitive, privacy-respecting Google Analytics replacement.
• Static websites needing custom event and conversion tracking without heavy scripts.
• Teams who want the option to self-host their analytics data.